How to deal with complaint sites

How to deal with complaint sites

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It’s possible for these negative reviews to end up on the first page of your search results. However, businesses can fight back against these websites. Don’t engage site or users directly […]

The ultimate guide to manage Google reviews

The ultimate guide to manage Google reviews

Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results. How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and […]

Tools for online reputation marketing

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into […]

4 steps to enhance your online image

4 steps to enhance your online image

The term ‘image’ is no longer associated with just pictures or paintings. In this modern day and age, image extends to how one perceives your business in reality and online. You can’t simply hit F5 and refresh an image you aren’t comfortable with. Find out how you can constantly maintain and improve your online image […]

Your business can fight ‘rant’ sites

Your business can fight ‘rant’ sites

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page […]