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How to make social media marketing work for you

How to make social media marketing work for you

Regardless of your company’s size, social media marketing is a valuable tool you can’t afford to ignore, especially if your business is brand new to the marketing world. Here are some tips you can take away to start making some noise in the social media stratosphere. #1 Prove you’re an expert It’s important to know […]

Social Media and HIPAA Compliance

Social Media and HIPAA Compliance

Before Social Media platforms like Facebook went live, HIPAA was established to protect the privacy of medical providers and their patients. And although there are no specific rules for Social Media use, every healthcare organization must implement security protocols that adhere to privacy policies. On April 14, 2003, the “Health Insurance Portability and Accountability Act” […]

Protect your Facebook data with these 3 steps

Protect your Facebook data with these 3 steps

Facebook users woke up to a nightmare when they heard that the social media giant and associated app developers were selling their sensitive data to companies, like Cambridge Analytica, without their consent. So if you’re concerned about being one of the 50 million users whose data have already been sold, you should check out the […]

How to leverage social media effectively

How to leverage social media effectively

Have you decided to build up your web presence and attract new customers using social media? Here are five tips on how small- and medium-sized businesses (SMBs) can turn likes into dollars. #1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for […]

Facebook announces News Feed change

Facebook announces News Feed change

Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving — mostly due to allegations of how social media causes depression and affects one’s political views — it has decided to limit posts from businesses and share more posts from your friends on the News Feed. […]

5 social media trends to watch for!

5 social media trends to watch for!

With the tug-of-war between mammoth social media platforms for daily users, 2018 is poised to become the biggest year for technological advancements in the industry. As social norms related to social media change, here are the top 5 trends we expect to become mainstream this year. The boom of Augmented Reality The launch of the […]